Social media is exploding and every business that is serious about competing should take advantage of this. Google has made a lot of changes lately to there services, it is much easier for searchers to find products or services locally. Your business need to be involved and optimized for this!
Google+ is a very good way to get started but, it can be very time consuming to learn everything and get it right.
For example it is now possible to get your picture in the search results. When somebody searches for your product or service your picture will be right under your title. You can also get reviews in the search results, imagine the advantage. Your website will stand out considerably in the results.
Here is an example:
Contact us for more information on how to implement this and get started with Google+ for your business.